Production Supervisor

KRA (Key Responsibility Area/Key Results Area): â€Å"Key Result Areas† or KRAs refer to general areas of outcomes or outputs for which the department’s role is responsible. A typical role targets three to five KRA. Value of KRAs: Identifying KRAs helps individuals:  · Clarify their roles  · Align their roles to the organisation’s business or strategic plan  · Focus on results rather than activities  · Communicate their role’s purposes to others  · Set goals and objectives  · Prioritize their activities, and therefore improve their time/work management  · Make value-added decisions Description of KRAs:Key result areas (KRAs) capture about 80% of the department’s work role. The remainder of the role is usually devoted to areas of shared responsibility (e. g. , helping team members, participating in activities for the good of the organisation). CORE KRAs of HR DEPARTMENT: -RECRUITMENT/ SELECTION -WORKFORCE PLANNING/ -DIVERSITY MANAGEMENT -PERFORMANCE MANAGEMENT -REWARD MANAGEMENT -WORKPLACE MANAGEMENT -INDUSTRIAL RELATIONS -SAFETY AND HEALTH WORKPLACE -BUILDING CAPABILITIES AND ORGANIZATION LEARNING -EFFECTIVE HR MANAGEMENT SYSTEMS , SUPPORT AND MONITORING KEY PERFORMANCE AREAS:These are the areas within the HR DEPARTMENT, where an individual or group, is logically responsible / accountable for the results. To manage each KRA/ KPAs, a set of KPI are set . KRA and hence KPI is attributed to the department which can have effect on the business results and is self measured where applicable. THE IMPORTANCE AND WEIGHTAGE OF THESE ELEMENTS KRAs/KPAs/KPIs ARE GUIDED BY THE *VISION STATEMENT *MISSION STATEMENT *CORPORATE OBJECTIVES *CORPORATE STRATEGY *CORPORATE BUSINESS UNITS/ DEPARTMENTAL PLANS/STRATEGY. FOR THE BUDGET PERIOD, THIS IS USUALLY 12 MONTHS.What Are Key Performance Indicators (KPI): Key Performance Indicators are quantifiable measurements, agreed to beforehand, that reflect the critical success factors of an organization. They will differ depending on the organization. A business may have as one of its Key Performance Indicators the percentage of its income that comes from return customers. A school may focus its Key Performance Indicators on graduation rates of its students. A Customer Service Department may have as one of its Key Performance Indicators, in line with overall company KPIs, percentage of customer calls answered in the first minute.A Key Performance Indicator for a social service organization might be number of clients assisted during the year. Whatever Key Performance Indicators are selected, they must reflect the organization's goals, they must be key to its success,and they must be quantifiable (measurable). Key Performance Indicators usually are long-term considerations. The definition of what they are and how they are measured do not change often. The goals for a particular Key Performance Indicator may change as the organization's goals change, or as it gets closer to achieving a goal.Key Performance Indicators Reflect The Organizational Goals: An organization that has as one of its goals â€Å"to be the most profitable company in our industry† will have Key Performance Indicators that measure profit and related fiscal measures. â€Å"Pre-tax Profit† and â€Å"Shareholder Equity† will be among them. However, â€Å"Percent of Profit Contributed to Community Causes† probably will not be one of its Key Performance Indicators. On the other hand, a school is not concerned with making a profit, so its Key Performance Indicators will be different.KPIs like â€Å"Graduation Rate† and â€Å"Success in Finding Employment after Graduation†, though different, accurately reflect the schools mission and goals. Key Performance Indicators Must Be Quantifiable: If a Key Performance Indicator is going to be of any value, there must be a way to accurately define and measure it. â€Å"Generate More Repeat Customers† is useless as a KPI without some way to distinguish between new and repeat customers. â€Å"Be The Most Popular Company† won't work as a KPI because there is no way to measure the company's popularity or compare it to others.It is also important to define the Key Performance Indicators and stay with the same definition from year to year. For a KPI of â€Å"Increase Sales†, you need to address considerations like whether to measure by units sold or by dollar value of sales. Will returns be deducted from sales in the month of the sale or the month of the return? Will sales be recorded for the KPI at list price or at the actual sales price? You also need to set targets for each Key Performance Indicator. A company goal to be the employer of choice might include a KPI of â€Å"Turnover Rate†. After he Key Performance Indicator has been defined as â€Å"the number of voluntary resignations and terminations for performance, divided by the total number of employees at the beginning of the period† and a way to measure it has been set up by collecting the information in an HRIS, the target has to be established. â€Å"Reduce turnover by five percent per year† is a clear target that everyone will understand and be able to take specific action to accomplish. Key Performance Indicators Must be Key To Organizational Success: Many things are measurable. That does not make them key to the organization's success.In selecting Key Performance Indicators, it is critical to limit them to those factors that are essential to the organization reaching its goals. It is also important to keep the number of Key Performance Indicators small just to keep everyone's attention focused on achieving the same KPIs. That is not to say, for instance, that a company will have only three or four total KPIs in total. Rather there will be three or four Key Performance Indicators for the company and all the units within it will have three, four, or five KPIs that support the overall company goals and can be â€Å"rolled up† into them.If a company Key Performance Indicator is â€Å"Increased Customer Satisfaction†, that KPI will be focused differently in different departments. The Manufacturing Department may have a KPI of â€Å"Number of Units Rejected by Quality Inspection†, while the Sales Department has a KPI of â€Å"Minutes a Customer Is on Hold before a Sales Rep Answers†. Success by the Sales and Manufacturing Departments in meeting their respective departmental Key Performance Indicators will help the company meet its overall KPI.

Multi Tasking Madness

Digital native is a term used to describe a person who has grown up and been attached with the immersion of technology. In the article â€Å"Multitasking Madness†, the digital natives have been known with the ability of multitasking at which previous generations are surprised. The digital natives are able to do many tasks at the same time because they strengthen brain cells to carry out specific activities. However, the question has been addressed: â€Å"How will businesses need to change to capitalize on the multitasking ability of the digital natives?In a few years later, the baby boomers will get retired, then businesses will replace them with the younger generations, among them are digital natives who are much better in multitasking than previous generations. Also, technology has rocketed since the mid of 90's, which requires businesses need to update and catch up with the rapid development of technology; as a result, businesses have to consider of hiring employees who ar e familiar with new technologies and adapt them into work efficiently.With those two reasons, business organizations must come up with hanges, such as creating a new work environment in which the digital natives can maximize their abilities, and allowing them to work in their personal time. Creating such a good work environment to capitalize the abilities of the digital natives is making them comfortable at work. Their work area is no longer limited in a small cubicle but any place in the building so they don't feel narrowed down in the small area. Also, they only need a thin slight laptop instead of a big screen desktop computer to carry around with them so that they can work anytime and anywhere.For example, as an accountant for a website security company, I'm responsible for business transactions between the company with our clients and vendors, having a laptop with me all the time, I quickly respond urgent inquiries from them while interacting with other employees on IM windows. Allowing the digital natives to work in their personal time is one of changes that businesses should consider too, such as providing them with access so that they can work at anywhere and anytime. For instance, they can work at home and still are able to take care of their kids.Or as my situation, full-time employee and attend school as part-time student, to be able to catch up with school and work projects, a permission of working on my own time would be a great idea for me. Creating a work environment at the workplace to capitalize the abilities of the digital natives is the best solution that business should consider because a company still hold the control of their employees, which is knowing if they show up for work and attend conferences and meetings frequently as requested. Businesses don't need to spend much money on office furniture and big flat screen monitors.

Industiral Revolution

The Industrial, French and American Revolutions Industrial Revolution The Industrial Revolution was a period from the 18th to the 19th century where major changes in agriculture, manufacturing, mining, transport, and technology had a profound effect on the socioeconomic and cultural conditions starting in the United Kingdom, then subsequently spreading throughout Europe, North America, and eventually the world. Starting in the later part of the 18th century there began a transition in parts of Great Britain's previously manual labour based economy towards machine-based manufacturing.It started with the mechanisation of the textile industries, the development of iron-making techniques and the increased use of refined coal. In terms of social structure, the Industrial Revolution witnessed the triumph of a middle class of industrialists and businessmen over a landed class of nobility and gentry. Ordinary working people found increased opportunities for employment in the new mills and fa ctories, but these were often under strict working conditions with long hours of labour dominated by a pace set by machines.Most notably, average income and population began to exhibit unprecedented sustained growth. However, harsh working conditions were prevalent long before the Industrial Revolution took place. Pre-industrial society was very static and often cruel—child labour, dirty living conditions, and long working hours were just as prevalent before the Industrial Revolution. American Revolution The American revolutionary era began in 1763, after a series of victories by British forces at the conclusion of the French and Indian War ended the French military threat to British North American colonies.Adopting the policy that the colonies should pay an increased proportion of the costs associated with keeping them in the Empire, Britain imposed a series of direct taxes followed by other laws intended to demonstrate British authority, all of which proved extremely unpopu lar in America. Because the colonies lacked elected representation in the governing British Parliament, many colonists considered the laws to be illegitimate and a violation of their rights as Englishmen.In 1772, groups of colonists began to create Committees of Correspondence, which would lead to their own Provincial Congresses in most of the colonies. In the course of two years, the Provincial Congresses or their equivalents rejected the Parliament and effectively replaced the British ruling apparatus in the former colonies, culminating in 1774 with the coordinating First Continental Congress. In response to protests in Boston over Parliament's attempts to assert authority, the British sent combat troops, dissolved local governments, and imposed direct rule by Royal officials.Consequently, the Colonies mobilised their militias, and fighting broke out in 1775. First ostensibly loyal to King George III, the repeated pleas by the First Continental Congress for royal intervention on t heir behalf with Parliament resulted in the declaration by the King that the states were â€Å"in rebellion†, and the members of Congress were traitors. In 1776, representatives from each of the original thirteen states voted unanimously in the Second Continental Congress to adopt a Declaration of Independence, which now rejected the British monarchy in addition to its Parliament.The Declaration established the United States, which was originally governed as a loose confederation through a representative democracy selected by state legislatures. French Revolution The French Revolution (1789–1799) was a period of radical social and political upheaval in French and European history. The monarchy that had ruled France for centuries collapsed in three years. French society underwent an epic transformation as feudal, aristocratic, and religious privileges evaporated under a sustained assault from liberal political groups and the masses on the streets.Old ideas about hierarc hy and tradition succumbed to new principles of citizenship and inalienable rights. The modern era has unfolded in the shadow of the French Revolution. The growth of republics and liberal democracies, the spread of secularism (the concept that government or other entities should exist separately from religion and/or religious beliefs), the development of modern ideologies, and the invention of total war all mark their birth during the RevolutionDestabilisation of accepted process and/or challenge tradition. The term ‘revolution’ is common in all three of the events as societal upheaval and revolt was at the very epicenter of the American, French and Industrial revolutions. Political, social and customary structures were vastly altered, and the ‘common man’ was given an unprecedented voice in matters of national concern. There was a newfound value and respect self determination, and people started to stand up for what they believed was right.The Industrial R evolution profoundly changed the way society functioned as conventionally, people relied on manpower to produce goods and energy, not machines. The introduction of machines in Northern America conflicted with Southern America which lived off plantations and relied on slavery, and this eventually led to the American Civil War. In all three revolutions the destabilisation of a small number of people holding power occurred.The Americans and the French overthrew their governments which were essentially a small number of aristocrats, and the Industrial revolution made it possible for anybody to produce goods and provide services. Job availabilities increased and the employment rate increased. Furthermore, the machinery introduced in the 18th and 19th centuries serves as the very basis of industries today. Whilst the machinery may have evolved, they foreshadowed the technologically savvy and advanced society that today we call the 21st century. Industiral Revolution The Industrial, French and American Revolutions Industrial Revolution The Industrial Revolution was a period from the 18th to the 19th century where major changes in agriculture, manufacturing, mining, transport, and technology had a profound effect on the socioeconomic and cultural conditions starting in the United Kingdom, then subsequently spreading throughout Europe, North America, and eventually the world. Starting in the later part of the 18th century there began a transition in parts of Great Britain's previously manual labour based economy towards machine-based manufacturing.It started with the mechanisation of the textile industries, the development of iron-making techniques and the increased use of refined coal. In terms of social structure, the Industrial Revolution witnessed the triumph of a middle class of industrialists and businessmen over a landed class of nobility and gentry. Ordinary working people found increased opportunities for employment in the new mills and fa ctories, but these were often under strict working conditions with long hours of labour dominated by a pace set by machines.Most notably, average income and population began to exhibit unprecedented sustained growth. However, harsh working conditions were prevalent long before the Industrial Revolution took place. Pre-industrial society was very static and often cruel—child labour, dirty living conditions, and long working hours were just as prevalent before the Industrial Revolution. American Revolution The American revolutionary era began in 1763, after a series of victories by British forces at the conclusion of the French and Indian War ended the French military threat to British North American colonies.Adopting the policy that the colonies should pay an increased proportion of the costs associated with keeping them in the Empire, Britain imposed a series of direct taxes followed by other laws intended to demonstrate British authority, all of which proved extremely unpopu lar in America. Because the colonies lacked elected representation in the governing British Parliament, many colonists considered the laws to be illegitimate and a violation of their rights as Englishmen.In 1772, groups of colonists began to create Committees of Correspondence, which would lead to their own Provincial Congresses in most of the colonies. In the course of two years, the Provincial Congresses or their equivalents rejected the Parliament and effectively replaced the British ruling apparatus in the former colonies, culminating in 1774 with the coordinating First Continental Congress. In response to protests in Boston over Parliament's attempts to assert authority, the British sent combat troops, dissolved local governments, and imposed direct rule by Royal officials.Consequently, the Colonies mobilised their militias, and fighting broke out in 1775. First ostensibly loyal to King George III, the repeated pleas by the First Continental Congress for royal intervention on t heir behalf with Parliament resulted in the declaration by the King that the states were â€Å"in rebellion†, and the members of Congress were traitors. In 1776, representatives from each of the original thirteen states voted unanimously in the Second Continental Congress to adopt a Declaration of Independence, which now rejected the British monarchy in addition to its Parliament.The Declaration established the United States, which was originally governed as a loose confederation through a representative democracy selected by state legislatures. French Revolution The French Revolution (1789–1799) was a period of radical social and political upheaval in French and European history. The monarchy that had ruled France for centuries collapsed in three years. French society underwent an epic transformation as feudal, aristocratic, and religious privileges evaporated under a sustained assault from liberal political groups and the masses on the streets.Old ideas about hierarc hy and tradition succumbed to new principles of citizenship and inalienable rights. The modern era has unfolded in the shadow of the French Revolution. The growth of republics and liberal democracies, the spread of secularism (the concept that government or other entities should exist separately from religion and/or religious beliefs), the development of modern ideologies, and the invention of total war all mark their birth during the RevolutionDestabilisation of accepted process and/or challenge tradition. The term ‘revolution’ is common in all three of the events as societal upheaval and revolt was at the very epicenter of the American, French and Industrial revolutions. Political, social and customary structures were vastly altered, and the ‘common man’ was given an unprecedented voice in matters of national concern. There was a newfound value and respect self determination, and people started to stand up for what they believed was right.The Industrial R evolution profoundly changed the way society functioned as conventionally, people relied on manpower to produce goods and energy, not machines. The introduction of machines in Northern America conflicted with Southern America which lived off plantations and relied on slavery, and this eventually led to the American Civil War. In all three revolutions the destabilisation of a small number of people holding power occurred.The Americans and the French overthrew their governments which were essentially a small number of aristocrats, and the Industrial revolution made it possible for anybody to produce goods and provide services. Job availabilities increased and the employment rate increased. Furthermore, the machinery introduced in the 18th and 19th centuries serves as the very basis of industries today. Whilst the machinery may have evolved, they foreshadowed the technologically savvy and advanced society that today we call the 21st century.

Economics as a collection of analytical tools - concepts of Essay

Economics as a collection of analytical tools - concepts of rationality, opportunity cost, comparative advantage and the margin - Essay Example 87) B. Venkatesh says that "rationality in economics is to do with greed! People are called rational if they desire to improve their economic well-being. That is, they want more wealth, and they want it sooner than later. Thus, if you are offered Rs 1 lakh, and you refuse it, you may be deemed irrational by the economists". (Venkatesh, 1990, p.2) Count the following decision problem. A consumer must choose between 2 actions, videlicet, A and B. She/he acquires 10 dollars from action A and 5 dollars from action B. On the supposition that the consumer prefers more money to less one, he is rational if he chooses action A; a consumer choosing action B is irrational. In the context of this mere example, the rationality concept is trivial, partly because there is no ambiguity in the decision problem (i.e., the set of probable actions and the payback from each action are clear with certainty). Nevertheless, in the context of examples with uncertainty, the concept of rationality is by no means trivial. For instance, consider the following modification to the decision problem stated earlier. If the consumer selects action B, then a fair coin is tossed, and if he is lucky and heads turned up then the consumer gets 15 dollars, and if tails turned up then he gets 5 dollars. In this much more complicated decision problem, it is not clear whether it is as yet rational for the person to choose action A. Opportunity cost is an economical term that means the cost of something in terms of an opportunity foreseen and the benefits that could be obtained from that opportunity, or also understood as the most valuable foreseen alternative. The opportunity cost concept is used in CBA to adjust a dollar value on the inputs necessary to execute policies. The opportunity cost of using an input to execute the policy is its value in the best alternative usage. It assesses the value of what people should forgo to use the input for the policy fulfillment. For instance, if a city wants to construct a hospital on available land it owns, the opportunity cost is another possibility that might have been used with the land and funds for construction instead. Having built the hospital, the city has lost the opportunity to construct a sports centre on that place, or the opportunity to sell that piece of land to decrease the city's debts, and so forth. Simply said, the opportunity cost of spending a Friday night having fun could be the sum of money you could have made if you had spent that time in labor. Opportunity cost is not determined in monetary terms, but in terms of anything that constitutes value for the person or persons carrying out the assessment. The use of the opportunity cost concept seeks for the latent cost of each and every separate economic decision. Incompetence in the economic concept of opportunity cost has induced general economic mistakes, like "the broken window fallacy" reported by Frederic Bastiat. According to Frederic Bastiat, it is not possible to have everything promoted at the expense of everything else. This calls up his well-known definition describing the state, "the great fictitious entity by which everyone seeks to live at the expense of everyone else" (Bastiat, 1975, p.144). A. Smith says "If among a nation of hunters, for

Asian Americans and Pacific Islanders in Higher Education Essay

Asian Americans and Pacific Islanders in Higher Education - Essay Example There are instances that I have encountered such experiences. For instance, someone approaches me and asks why I cook and clean my house. I feel offended because I don’t believe that such house chores belong to the ladies. Racial microaggressions are also common. They are a form of an offensive, racial discrimination. They make one feel inferior due to their race. People who face the vice also feel unwanted and unappreciated in the culture. One of the most common racial microaggression that I face in my life is the situation whereby my friends address me using particular surnames that are not mine. Such are the common names for my race, and everyone thinks that I have the same, because of my race. According to Riggle and Rostosky (9-11), some microaggressions are easier to deal with than others. The ease of handling them depends on the magnitude of stress and discomfort caused. The microaggressions that affect one’s health and family are tougher to handle than those tha t do not. As such, gender microaggressions are easier to deal with than the racial ones. On a similar note, Museums and Chang argue that microaggressions bear different impacts depending on whether they are racial or gender-based. Grey and Parker (57-68) also conform to this argument. Based on personal experience, racial microaggressions are the most common. The reason behind this is that most institutions of higher learning comprise of both Native and international races. Some puns end up being microaggressions. The most commonly committed microaggressions include racial, gender orientation, and gender identity. For instance, I tell my friend that she is too cute for a black girl, and she gets offended. A "good" man does not cook or clean the house. A "good" woman does not do office work. A "good" woman thinks of how to maintain the home and take care of the family.

How did the Roman Republic become the Roman Empire Research Paper

How did the Roman Republic become the Roman Empire - Research Paper Example The Roman Empire owes its expansion to able rulers who ruled with autocracy. The Roman Empire was able to stand for that long because of the religious believes of the Romans. This is because they believed in their supreme deity Jupiter. They believed Jupiter granted them limitless empire. Thus they believed that the whole world should be under their rule perhaps this explain their endless effort to extend their empire. Latin language was the universal language and this provided cohesion. The Roman Empire was so big that it is can be equated with 40 countries of nowadays. It extended from north England, Asia, Africa and Mediterranean. It is also important to note that it has not been smooth ceiling for the Romans in the transition from a republic to an empire. This is because this transition was characterized civil wars as people were against the extension. The Roman Empire had diverse cultures since it existed and controlled many people. The rulers had to adjust to give everyone free dom of worship. Their style of ruling has had a large contribution to the modern politics. Their religion too has affected the way people worship. An example is the Roman Catholic Church. This religion came into existence because of the Christian rulers who ascended to power. The advancement of Roman Empire in such a quick way was because they had military prowess. There was no nation at that time that matched the military prowess of the Romans. They conquered almost the whole of Europe, Asia, Mediterranean, Persia and Egypt. Despite their military prowess, they were unable to conquer Germany. This is because the Germans resisted their advancement. The Germans were decentralized as opposed to other communities that were centralized hence it was difficult to subdue the Germans. This later led to the collapse of the Roman Empire. There were several reasons that made Roman Empire to rise and dominate the largest empire in the world for so long. The first reason is the naval dominance. The Romans dominated the coastline for long. This ensured that they had military or naval advantage since they could locate approaching enemies from far, thus giving them time to prepare. They were also able to deploy their army with ease along the coastline hence giving them military advantage. The naval dominance also was lucrative. This is because they were able to control trade as they controlled the coastline. This enabled them to amass wealth from proceeds of trade. Their success in naval dominance came after the defeat of Carthage by Romans in the Punic war, which gave the Romans the chance to control fully the Mediterranean. The Romans further used appeasement to advance. This is because they ensured that the local were satisfied to reduce military work. They gave the locals freedom of worship and allowed them to observe their culture. This ensured that military concentrated on further advancement of the empire rather than using them for controlling the local thus, they were able to reduce drain on military. The other reason is that the Romans provided political stability and promoted commerce. The people under the Roman Empire received protection from enemies by strong military. They ensured there was free trade and they provided unitary currency to ease transactions. With this, they ensured that the locals were happy to reduce internal conflict. In fact, few people in the Roman Empire were below poverty line. The other reason

Mother-daughter relationships Essay Example | Topics and Well Written Essays - 1250 words

Mother-daughter relationships - Essay Example At the same time, it shows the necessity to desist from such terms. Further, contextualizing this novel, it tries to explore the various ways that people make meaning pursuant to their lives characterized by conflicts that originate from gender, race, and idiosyncratic viewpoints. However, Sula rejects the simple answers that demonstrate ambiguity, a terror of life, beauty, in both its horrors and triumphs. Nevertheless, Sula illustrates the varied relationships that exist between the family members showing their importance as a tool of the social construct (Pruitt 115). Therefore, the essay will examine, analyze, and elucidate the various relationships that take the center stage of this novel. Based on the novel, the black women do not have access to the male protection. Hence, the daughter and mother relationships are fundamental for them to receive the motherly skills meant for survival. In this case, the African American parents give protection to their daughters while teaching t hem to love themselves for whom they are in the patriarchal society. This depiction is eminent when the mothers strive to offer protection for the undetermined dangers through giving them a sense of their unique self-worth. Although, this feeling of security and self-worth often miss in the mother and daughter relationships in Sula. The situation indicates the historical experiences of the African American that impact differently on how men, women, and their children express affection, tenderness, support, and protection to one another.

Kellogg's Nutri-Grain Coursework Example | Topics and Well Written Essays - 2500 words

Kellogg's Nutri-Grain - Coursework Example To maintain the cash flow target, the company should maintain their minimum monthly closing balance. To maintain the brand position in the market, the company can increase their profitability by minimum 3% or the company may increase their shareholders returns by 15%. Moreover, increased use of social media and online platform can be extremely beneficial for the company to increase preference of the distinct offerings of Nutri-Grain. Table of Contents Executive Summary 2 2 Marketing Environment 6 PESTEL Analysis 9 Market Analysis and Current Market Situation of Kellogg’s 11 SWOT Analysis of Kellogg’s Nutri-Grain 11 Marketing Objectives 13 Marketing Strategy 15 The Actual Marketing Programs 18 Market Control Mechanism 18 References 19 Research and Planning Will Keith Kellogg and Dr. John Harvey Kellogg were the co-inventor of Kellogg Company. Over a period of more than 100 years of successful existence amid the global consumer market has been accomplished by Kellogg Comp any with its continuous focus on rendering an assortment of products that fulfil different health oriented needs of consumers. The company offers a variety of convenience foods such as cereals, cereal bars, cookies, crackers, fruit-flavoured snacks, toaster pastries, frozen waffles along with vegetarian foods. The organisation was established in the year 1906. The current market situation of Kellogg’s has witnessed a considerable extent of upsurge in terms of the company’s market share and profitability as compared to other convenience food companies. Within the current market environment, the leading brands of Kellogg’s include Cornflakes, Special K, Rice Krispies and Nuri-Grain. The main purpose of Kellogg’s Company is â€Å"to nourishing the families so that they can flourish and drive† (The Times, 100, 2013). The prime market customers of these leading brands under Kellogg’s include health conscious people, regular office-goers, young an d growing male as well as female section of the society. Among these leading offerings, Nutri-Grain is a one type of breakfast cereal along with breakfast bar offering of Kellogg Company. The breakfast cereal product of Nutri-Grain is made up of wheat, corn along with oats. The consumers in the regions such as Australia, the United States, the United Kingdom, South Africa and Canada among others are quite fond of the Nutri-Grain offerings. There is a variety of offerings beneath Kellogg’s Nutri-Grain product such as Kellogg’s Nutri Grain Fruit Crunch, Kellogg’s Cereal Bars, Kellogg’s Nutri Grain Cereal Bars, Kellogg’s Fruit-Fusion with Antioxidants, Kellogg’s Nutri-Grain Soft Bakes among others. Now-a-days, with an increased level of health consciousness amid most of the families on a global basis, they have increasingly becoming fond of starting their day started with Kellogg’s products. In this regard, Nutri- Grain has several nutri tional components that carry healthy benefits to a human body (Kellogg NA Co, 2013). With these considerations, the main objective of the study is to prepare a marketing plan for Kellogg’s Nutri-Grain based on the findings associated with the current market scenario of Kellogg’s. This study also describes a succinct SWOT analysis of Kellogg’s Nutri-Grain product. With respect to the SWOT analysis, a precise set of marketing objectives is enumerated to ascertain that Kellogg’s Nutri-Grain attains greater profitability in the future. Marketing